Tim Cook Writes to Apple Employees About "Uncertainties Ahead"

Tim Cook'southward Response to Trump Victory – "Aftermath Leaves Many" with Strong Feelings

Tim Cook'due south Response to Trump Victory

Donald Trump didn't shy abroad from picking on Apple tree during his presidential campaign. After an upset win this week, the Cupertino tech behemothic volition accept to deal with at least four years of Trump'south presidency. Among the doubt that the 2022 US ballot results accept brought over the tech industry, Tim Melt has called for unity and moving forward, even if it's simply crawling.

Trump fabricated it a habit of picking on Apple for manufacturing its production outside of the country. While nosotros don't know if the President-elect will indeed make the companies bring their manufacturing plants to the US (and increase product prices equally a result), the industry is nevertheless grasping this unexpected win.

In a memo (obtained past BuzzFeed), Melt tells Apple tree employees to "move forward together."

"Only manner to move frontward is to move forward together" - Tim Cook's memo to Apple tree employees

Apple withheld support for the Republican Presidential National Convention in June this twelvemonth, over Trump'due south comments about women, immigrants, and minorities. Previously, Apple had backed both the Republican and Democratic conventions. Trump had likewise called for a national boycott of Apple products subsequently Apple tree refused to help the FBI crevice the iPhone used past one of the San Bernardino shooters. Since Trump's victory, Apple stock is down more than two%.

While in the memo, Cook doesn't mention Trump, he noted that afterwards a securely divisive campaign, information technology was of import to bring unity. He too mentioned Apple'southward commitment to tolerance, diversity and social progress.

You can read Tim Melt'due south total memo below (emphasis is ours).

Team,

I've heard from many of you today well-nigh the presidential election. In a political competition where the candidates were so different and each received a similar number of popular votes, it's inevitable that the aftermath leaves many of y'all with stiff feelings.

Nosotros accept a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported equally individuals, the only style to move forrard is to movement forward together. I recall something Dr. Martin Luther King, Jr. said 50 years agone: "If yous tin can't fly, then run. If yous tin can't run, then walk. If you can't walk, so crawl, but whatever you practise you accept to proceed moving forrad." This advice is timeless, and a reminder that we only do peachy work and improve the world past moving forward.

While there is discussion today about uncertainties ahead, you can be confident that Apple's Due north Star hasn't inverse. Our products connect people everywhere, and they provide the tools for our customers to practice great things to improve their lives and the globe at large. Our company is open up to all, and we gloat the variety of our team here in the United States and effectually the world — regardless of what they wait like, where they come from, how they worship or who they beloved.

I've ever looked at Apple every bit one big family and I encourage you to reach out to your co-workers if they are feeling anxious.

Let'south motility forward — together!
Best,
Tim

You may also be interested in reading our resident financial expert's analysis on What a Trump Win Means for Tech Firms